Good News Notes: “‘Sustainability‘ is, without question, the biggest buzzword in fashion at the moment. But with the threat of ‘greenwashing’ – using eco and sustainable terminology without doing the work to ensure verifiable benefit to the planet – on the rise, consumers are having to become more savvy about interrogating their purchases. Upcycling clothes that already exist is…
Tag: Reformation
Aerie has a new swimwear line made from recycled plastic
Good News Notes: “Brands throughout the fashion industry are striving to become more eco-friendly, from Everlane’s decision to cut new plastic from its supply chain to Allbirds’ quest to develop more sustainable sneaker materials. Today, Aerie—AEO Inc.’s lingerie and lifestyle brand—announces its own commitment to sustainability with a new swimwear line called Real Good Swim….