Good News Notes: “The denim industry is fraught with environmental problems. This is largely because denim is made with cotton, a pesticide-fed, resource-intensive crop. In fact, it takes around 10,000 liters of water to grow enough cotton for just one pair of jeans (that’s about 65 times the amount an average person uses in one…
Tag: Levi’s
Naomi Osaka Designs Sustainable Levi’s Collaboration That Pays Homage to Her Japanese Heritage
Good News Notes: “Naomi Osaka is building her fashion empire. The tennis pro just announced her latest collaboration — a limited-edition womenswear line in partnership with Levi’s — that pays homage to her Japanese heritage. Available Aug. 24 in select Levi’s stores and on the brand’s app, the Levi’s x Naomi Osaka collection features four upcycled denim pieces:…
Why Upcycling Clothes Is The Hottest Trend You Can Do This Summer
Good News Notes: “‘Sustainability‘ is, without question, the biggest buzzword in fashion at the moment. But with the threat of ‘greenwashing’ – using eco and sustainable terminology without doing the work to ensure verifiable benefit to the planet – on the rise, consumers are having to become more savvy about interrogating their purchases. Upcycling clothes that already exist is…
Target sets sustainability goals: Net-zero emissions by 2040
Good News Notes: “Target is known for its exclusive merchandise, with private label brands for everything from arts and craft supplies to apparel. Now, the retailer is pledging to make all those products more environmentally sustainable. It said Tuesday it will design items that are more durable and will eliminate waste and encourage reuse by 2040….
Levi’s Launches Buy Better, Wear Longer Campaign
Good News Notes: “ With their new multi-platform worldwide campaign, launching Monday, Levi’s is aiming to raise awareness about our shared responsibly for tackling the environmental impacts of clothing production and consumption. “Ultimately, Levi’s denim is meant to be worn for generations, not seasons,” Jennifer Sey, Levi’s Brand President, said in a statement on Monday. “So we are also…
This reusable packaging could help e-commerce waste
Good News Notes: “If you order a sweater or t-shirt from the clothing brand Eliou, you don’t have to get it in a plastic or cardboard mailer. Instead, you can choose to have it sent in a reusable package. When the shipment arrives, you take out the clothing, fold up the empty package, seal it with…