“The all-time classic Lacoste Loop Polo is now available with a sustainable update. Partnering with ethical luxury e-tailer Maison de Mode on the launch, Lacoste’s new polo is made from 30 percent upcycled cotton (sourced from surplus polos) that is spun with virgin cotton to keep the quality on par with the company’s original shirts. Due to the reused materials there are slight color variations that soften the brand’s signature ‘petit pique’ texture and give the Loop Polo a more casual feel. Lacoste, which was founded in 1933 by French tennis player René Lacoste (whose nickname was ‘the Crocodile,’ hence the logo), has always been known for its durability—a well-worn, faded Lacoste polo is a must in The Official Preppy Handbook)—but this new launch is an important next step toward sustainability.
‘As someone who has been wearing Lacoste for over 20 years I was beyond excited to learn that they were going to introduce this updated take,’ says Maison de Mode c0-founder Hassan Pierre. ‘When a brand’s values start to resonate and align with your personal values it’s a big win.’ Co-founder and contributing T&C editor Amanda Hearst (wearing the polo, above), also applauded the French company, which joined the Ellen MacArthur Foundation’s “Make Fashion Circular” program in December 2020. Hearst has been a long-time champion of environmentally friendly fashion and founded Maison de Mode in 2015 to elevate eco-friendly clothes into the luxury space.”
View the whole story here: https://www.townandcountrymag.com/style/fashion-trends/g35783881/lacoste-maison-de-mode-sustainable-polo/