“Long before the Impossible Whopper at Burger King and Beyond Meat chicken at KFC, Taco Bell filled a fast-food gap for vegetarians and vegans with its easy ability to swap beans for beef and its “fresco” style modification, which subs pico de gallo for dairy toppings such as sour cream and cheese. The company even once said it wouldn’t pursue adding plant-based options from Impossible or Beyond, despite growing interest from other fast-food eateries in those menu additions, instead focusing on its own vegetarian offerings that have been available for decades.
But it seems that Taco Bell can’t resist the meat-substitute movement. “We definitely see that plant-based protein has a place on the menu,” Taco Bell CEO Mark King told Bloomberg News in an interview this week, adding that he’s met with plant-based behemoths Impossible and Beyond in recent months.”
View the whole story here: https://www.fastcompany.com/90468750/taco-bell-was-always-good-for-vegetarians-now-its-adding-plant-based-meat