“Dove is making a significant push to reduce its environmental footprint, and the brand recently spread the word by encouraging consumers to recycle.
The Unilever-owned beauty brand launched a vending machine-style installation in New York’s Grand Central Terminal to celebrate its move to 100% recycled plastic bottle packaging across Dove, Dove Men+Care and Baby Dove products, where technically feasible in North America and Europe. The activation on Jan. 31 invited people to donate a recyclable plastic item in exchange for a free bottle of body wash in the brand’s new packaging.”
View the whole story here: https://www.adweek.com/brand-marketing/doves-sustainable-vending-machine-celebrated-move-to-100-recycled-plastic/amp/