“Immersive gaming platform specialist FlowPlay has announced that its Vegas World in-game fundraising initiative has generated more than $100,000 for the American Cancer Society in 2019. The company and its community of gamers continue to grow their support for the American Cancer Society and have raised more than $200,000 for the organization since 2016.”
“During two in-game fundraising campaigns, the firm offered a virtual American Cancer Society-branded charm in the company’s flagship social casino, Vegas World, which was available for players to purchase in support of dedicated causes.”
“In April, players raised $50,000 for the Road To Recovery program, which equates to more than 6,500 free rides to treatment for cancer patients in Washington state. In FlowPlay’s most recent campaign, Vegas World players raised $40,000 during Breast Cancer Awareness Month for American Cancer Society’s Reach To Recovery program, where donations will be able to provide 400 breast cancer patients with one-on-one peer support from a breast cancer survivor, and 300 wigs for patients suffering from treatment side effects.”
View the whole story here: https://sbcamericas.com/2019/12/19/flowplay-vegas-world-initiative-generates-100000-for-cancer-charity/